House Style: A magazine's distinctive design that distinguishes it from its competitors.
Banner: Text which stands out on a coloured background - normally situated at the top of the page.
Masthead: The actual name of the magazine.
Headline: Catchy Title for the main article.
Motto: A memorable phrase that is recognisable to a particular brand.
Strap Line: Also known as a slogan.
Pugs: These are placed at the top right and left corners of the page and are known as the 'ears'. Examples of content that is placed here is the price of the product, the logo or a promotion.
Copy: The Main Story in the Magazine.
Puffs: Boxes that promote features found inside.
Sell Lines: Persuasive text on the front cover that helps to sell the magazine to the audience.
Anchorage Text: Text that helps pin down the meaning of a picture (and vice versa).
Caption: A clear description of an image.
Buzz Words: "Free", "Exclusive" and "Wow" are all examples. They attract the readers attention.
Drop Capitals: Really big letter that starts off an article.
Lead: The introductory paragraph of an article. This is Usually written in bold or CAPITALS.
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